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i Bachelor Thesis in Business Administration Title: The survival of begin-usarelies on its employees Authors: Nelly Segerqvist, Amanda Bäck, & Anton Karlsson Tutor
Anup Banerjee Date: 2022-05-19 Key phrases: Characteristicsof Start-ups, Employer Branding, Employee Attractiveness, Start-up Recruitment Abstract Background: Start-u.S.Foster monetary improvement, create new jobs and generate economic fee.
However, maximum start-americafail for the duration of the development phase. Generally, after 5 years eighty% of the begin-americafail and need to shut down their commercial enterprise. A hard challenge that start-u.S.A.Need to conquer is the labour scarcity inside the industry.
With the present literature that specialize in how business typically can appeal to personnel, a gap within the literature changed into identified on how begin-americacan attract personnel. Purpose
The look at’s reason is to explore how begin-united states of americacan work to draw employees at some stage in the development phase of the business. also, the aim is to explore why employees are attracted to the begin-up industry and the way managers work with recruitment.
Method: Semi-based interviews with nine applicable participants who function inside the begin- up surroundings as managers or employees have been accomplished.
The interviews were performed through the usage of a qualitative method with an inductive method and facts have been analysed by means of the use of a thematic evaluation, which similarly brought about the creation of a conceptual model. Conclusion: The findings advocate begin-u.S.To put into effect organization branding to boom the brand’s visibility.
The useful possibilities related to begin-united statesis a issue that could be advocated to prioritise to increase the appeal to the industry. This means that there's area for development concerning begin-americaattraction. In addition to this end, findings additionally endorse start-usato put in force a recruitment device.
Ii Acknowledgements To begin, the authors would really like to thank the train, Anup Banerjee, for his support, input and self belief inside the authors for the duration of the procedure. Without the tutors' steerage, the task could had been impossible.
Next, the authors would really like to express their gratitude to all of the interview participants for allowing us to interview them. Without the participants, the thesis would not were the equal.
Finally, the authors would love to thank all the lecturers that have organized workshops and lectures in this difficulty. It has been extraordinarily beneficial for the duration of this system
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